Founding Partners
Discover VPS
VPS is transforming complexity into opportunity, delivering smarter, seamless Affinity and specialist sales solutions that drive real growth for automotive brands.
VPS is the trusted partner for automotive manufacturers seeking innovative, efficient ways to grow their sales. With over two decades of experience, we specialise in creating tailored solutions that simplify complex sales processes. Our expertise spans everything from software development to marketing and scheme management, ensuring our clients achieve measurable results with minimal effort.
Sam Shah
Managing Director
Sam Shah brings financial expertise and a deep passion for the automotive industry to VPS. Originally an accountant for a major London firm, he transitioned to VPS in 2008, combining strategic insight with his love for cars to help shape the company’s growth.
As Managing Director, Sam is dedicated to innovation, launching new products, and building partnerships that help OEMs and dealer groups unlock new sales channels. Under his leadership, VPS has evolved into a trusted industry partner, delivering seamless, fully managed solutions that make vehicle procurement effortless and commercially valuable.
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Our Approach
At VPS, we believe in transforming complexity into opportunity. Our philosophy is built on the idea that smart solutions should empower automotive manufacturers to achieve more with less effort. By focusing on simplicity, trust, excellence, and innovation, we create seamless platforms that unlock growth while protecting the integrity of retail channels. Every service we deliver reflects our commitment to making a tangible difference for our clients and their customers.
Our brand values—integrity, adaptability, collaboration, and precision—guide everything we do. These principles ensure that we don’t just provide software; we offer solutions that integrate seamlessly, deliver results, and inspire confidence. For over 22 years, our mission has been to redefine what’s possible in automotive sales, and we continue to evolve with the industry, always driven by our unwavering commitment to excellence.
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Andrew Smith
Product Director
As Co-Founder and Product Director of VPS, Andy Smith has spent over 20 years shaping innovative sales solutions for the automotive industry. His ability to blend technical expertise with strategic thinking has helped OEMs and dealer groups streamline vehicle procurement and unlock new growth opportunities.
Andy is driven by a commitment to making complex sales processes simple and effective. He thrives on solving challenges, ensuring VPS’s platforms not only integrate seamlessly but also deliver real commercial value. With a hands-on approach and a focus on long-term client success, Andy continues to refine and expand VPS’s industry-leading solutions.