Proven Track Record
What is Affinity?
10% More Sales
A VPS Affinity scheme offer manufacturers the potential to increase annual sales by up to 10% with minimal effort or investment.
By providing tailored offers to employees of large organisations, OEMs can unlock incremental sales and build loyalty while driving measurable growth in competitive markets.
Affinity car sales schemes are a powerful, underutilised growth channel that allow manufacturers to offer exclusive purchasing terms to employees of large organisations, such as corporate partners, emergency services, and public sector groups.
By providing tailored incentives, Affinity programmes drive incremental retail and fleet sales, connect your brand with engaged, high-value audiences, and foster long-term loyalty.
For OEM brands, Affinity represents a scalable opportunity to unlock untapped potential and deliver measurable results in an increasingly competitive market.
And The Best Bit...
And The Best Bit...
With over 22 years of expertise, VPS makes launching Affinity Schemes fast, simple, and efficient. Thanks to our proven approach, these schemes can be deployed with minimal OEM manpower and at a fractional cost.
Our 'per sale' commission model means no upfront investment—just measurable results as sales grow. It’s a seamless, low-risk way to unlock new revenue streams while we handle all the heavy lifting.
A Turnkey Solution
At VPS, we deliver more than just cutting-edge software for Affinity car sales schemes—we provide a complete solution. From designing and deploying tailored platforms to managing marketing campaigns, we handle every aspect of the process.
Our expertise ensures these schemes grow sales strategically, reaching new audiences without cannibalising retail sales. We partner with manufacturers to unlock incremental growth opportunities, offering seamless, scalable solutions that drive measurable results.
Who We Are
At VPS, we specialise in delivering innovative, scalable automotive sales software solutions that transform complexity into opportunity. With over two decades of experience, we partner with car manufacturers, dealer groups, and organisations to streamline Affinity, fleet, and bespoke sales programs.
Our platforms are trusted, proven, and built to deliver results—seamlessly and efficiently.
1. OEM Affinity
Unlock Specialist Sales Opportunities
Unlock new sales channels with exclusive offers for large organisations, driving incremental growth through seamless, expertly managed Affinity programmes.
2. Dealer Affinity
Dealer Sales Growth Opportunities
Empower dealer groups to deliver multi-brand value propositions to local businesses and valued customers boosting loyalty and unlocking aftersales opportunities.
“Since launching VPS Affinity, our scheme has gone from strength to strength. It’s fully managed by the VPS team, so internal resource and spend is minimal, and when it comes to multiple discounts and managing members, we’re always in control.”
Gary Curran,
National Leasing and Rental Manager, Kia UK
“It’s been a great success and has made a big difference to our sales and our exposure in the UK market. It is fantastic to have a well-managed scheme, and it’s really coming into its own as customers look for more opportunities to save money. It’s great to be able to give targeted audiences the chance to access exclusive savings on a new MG through the scheme.”
Geraint Issac
Head of Fleet Sales, MG Motor UK